Great Northern Light Coverage from Forrester – Thanks Verizon!
The Verizon Information Research Network Utilizes Technology For Strategic Impact
This is the second document in the “Market Research/Intelligence: Challenges & Solutions” series.
Some quotes:
With unified search functionality, VIRN subscribers can pull from
syndicated research reports, equity reports, internal research studies, and statistical databases.
Northern Light handles the maintenance of the portal, alleviating the small organization of the need
to rely on technical staff.After initially working with a system that was unwieldy, it found a perfect solution in Northern Light’s
SinglePoint portal.One stat Skrzyniarz and Schemper-Carlock shared was that, while it takes an information and knowledge worker 13
hours to search for a piece of information using Google and other methods, it takes a VIRN
researcher [using SinglePoint] only about an hour.
Long hours of briefings and great customer service take root!
