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Twitter’s Audience is Up to 19% of U.S. Internet Users

2009 November 12
by Sheri Larsen

From Pew Research by way of the Sales and Marketing, and Communications Practice of the Communications Executive Council:

“Beat to Your Tweet?”

“Corporate identify theft” is emerging as a major concern on Twitter. Indeed, even the biggest companies struggle to control unauthorized uses of the brand in people’s Twitter handles. Communicators are right to worry about the image repercussions, given Twitter’s mushrooming audience base (currently standing at 19% of U.S. internet users). According to reps, Twitter is trying to speed up and simplify the account verification process, which will help companies “repossess” handles from interlopers.

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Update on the impact of social media on Internet usage from Twitter:

@andybeal: 56% of page views on the web are to user generated content! @bobbrisco #pubcon

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View Comments leave one →
  1. November 24, 2009

    You are spot on with these answers, I could feel as if I am the one answering all these questions, thanks.

  2. November 25, 2009

    You are spot on with these answers, I could feel as if I am the one answering all these questions, thanks.

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